Pim's Pick 'n' Mix

For Cinemas

Swedish candy:
a proven concept
to grow cinema
revenue

Elevate the cinema experience and drive new footfall with Pim’s Pick ‘N’ Mix — the candy concept already proven across European cinema chains.

Pim's Pick 'n' Mix in a cinema concession stand
From
Sweden
with love
Super opportunity

A new high-margin
revenue stream

Three reasons cinema chains are bringing pick ‘n’ mix to their concession stands.

01

Higher revenue per guest

  • Customers buy larger quantities when they create their own mix
  • Flexible pay-by-weight pricing encourages bigger purchases
  • Significantly increases concession revenue per visitor
02

Stand out from competitors

  • Most U.S. theaters offer the same traditional candy boxes
  • Pick & Mix gives your cinema a unique concession concept
  • Already highly successful in European cinemas
03

Strong profit margins

  • Candy already has high margins in theater concessions
  • Pay-by-weight allows flexible, profitable pricing
  • Larger purchases compared to fixed candy boxes

Made for movie nights

The candy moment
before the show

Pick ‘n’ mix turns the concession stop into part of the movie ritual — choose your mix, fill your bag, head to your seat with something everyone in the row can share.

Cinema concession with Pim's pick 'n' mix
Moviegoers enjoying their candy in the theater

The concept

What is Swedish
pick ‘n’ mix?

In Sweden, “lösgodis” is a national tradition. Customers create their own assortment from a wide variety of sweets and pay by weight — not by the box.

The selection ranges from fruity gummies to chocolate and uniquely Scandinavian salty licorice. With its huge variety, it offers a sense of freedom and personal choice.

Pick ‘n’ mix has become an enormous commercial success — both in Sweden and increasingly abroad. It dominates shelf space in Swedish supermarkets and is one of the most profitable candy categories in retail.

Pim's World pick 'n' mix stand close-up
Friends laughing with Pim's candy bags in the theater

Why Pim’s

The best partner
for pick ‘n’ mix

Six reasons to partner with Pim’s.

Swedish expertise

Developed in the world's most advanced pick-and-mix candy market.

Top quality products

Carefully selected candy made with high-quality ingredients, focusing on natural flavors and colors.

Proven retail concept

Optimized assortment and category management designed to maximize sales.

Strong consumer brand

Pim's is actively building a recognizable brand that drives awareness, traffic, and customer loyalty in-store.

Reliable deliveries

Dependable logistics and consistent product availability — no stock surprises.

Complete store solution

Pim's provides the expertise, assortment, and guidance to create a successful pick-and-mix destination.

Built for theaters

Why pick ‘n’ mix
works in cinemas

An interactive experience

Picking your own mix turns the concession area into an experience, not just a purchase. It fits the entertainment environment of the theater perfectly.

Perfect for sharing

Movie snacks are shared with friends and family. A custom mix is built for groups — everyone gets what they want, no compromise.

Flexible assortment

Easily adapt the mix. Introduce new flavors regularly. Run seasonal mixes (Halloween, Holidays, Valentine's). Adjust based on sales data.

The system

A scalable
shelf system

Modular, easy to assemble, and adaptable to any cinema lobby — from boutique art-house to multiplex flagship.

Simple & modular

Smart, easy-to-assemble modules that can be expanded, reduced, or reconfigured. Effortless to scale as needs change.

Adapts to any space

Flexible design works in small lobbies and large multiplex foyers. Shelves, heights, and sections adjust to fit your floor plan.

Built for high traffic

Designed for the rush before showtime. Clear displays, intuitive flow, easy restocking — even at peak weekend evenings.

Pim's pick 'n' mix shelf system installed across multiple cinema concession stands
Pim's pick 'n' mix display in a Cinemark theater lobby with customers browsing

Mobile carts

Want something
smaller & movable?

For cinema lobbies that need flexibility — wheel them out for evening rushes, store them away for matinees. Three sizes, same Pim’s branding.

Pim's Small mobile cart

Small

For lobby corners & impulse zones

Pim's Medium mobile cart

Medium

The flexible all-rounder

Pim's Large mobile cart

Large

Full assortment for peak crowds

The experience

Easy, fun,
and engaging

Three steps. Same flow customers know from European cinemas.

1

Take a bag and a scoop

2

Choose and mix your candies

3

Weighed and priced at checkout

From the homeland

The most profitable
candy category in Sweden

In Swedish supermarkets, pick ‘n’ mix dominates shelf space and delivers the highest revenue per square foot of any candy category. The format has been refined over decades — and it’s only growing.

Pim’s brings that proven model to the U.S., with category management and brand experience designed to translate the success here.

Also for retail

Run a store, not a cinema?

The same Pim’s system works for grocery, convenience, and specialty retail.

See For Retailers →

Let’s build a
candy concept together.

We’ll walk you through the program, displays, assortment, and exactly how Pim’s fits your venues.

Charlotte Nyman: 239 427 6236  ·  Viktor Nyman: 561 970 4293